Among the original proponents of Indian ‘Nouvelle Couture’ Pria Kataria Puri stands in sharp contrast to her contemporary. Having won the ‘Bharat Yuv Ratna’ award along with ‘Bharat Vikas award’ for designing women’s wear, she has received vast recognition for her work since she started her label in 1990.

Her collections are available at fashionable boutiques in USA, Europe and the Middle East. Pria received formal training in fashion designing from FIDM, San Francisco where she showcased her rst occidental evening wear at the San Francisco Fashion Center and the rest as we say is history.

Pria is committed in creating “occidental couture and cruise line” which is an amalgamation of oriental and western ideas to add inner beauty and mystique to the female form. Her collections are modern in the styling and ethnic in the mode of expression with Asian colors, ancient heritage of ne embroideries and vintage prints playing a special signicance as her distinctive area of specialization. Her label represents multicultural, multifaceted lifestyles of women today, who believe in elegant, luxurious, timeless piece of art as clothing.

“Elegance doesn’t mean being noticed it means being remembered”. MADOONA,VENESSA PARADI, PRINCESS FRANCOISE, MAHARANI OF KASHMIR and ROYALTY OF KUWAIT, EMARATES AND SAUDI ARABIA, BOLLYWOOD ACTRESSES MAHIMA CHOUDRY, RAVEENA TANDON, are some of her clients. Pria runs her fashion business from oces in Kuwait and Mumbai.