‘Toby the men’s line ’ and” Hatem” his new women’s line are the brainchild and signature of young Saudi designer Hatem Al-Akeel. Having spent his childhood and youth between the US and , Europe Hatem gained extensive international fashion experience by working with some of the world’s leading international brands his designs are focused on being one step ahead but never the norm.

Women’s Line

Traditional style can be cutting edge it can be casual it can even apply for evening or simple fun and chic.

“My goal with this line is to demonstrate how elegant and stylish both cultures can be. This line is a tribute to all the glamorous western and eastern women who through the years have moved me and inspired me with their grace femininity and elegance.

The Silhouette of a woman is one that comes in many different shapes. I hope to compliment and bring out all of them no matter what their size or shape may be.

My style is always simple but with a bit of an edge. I try to push the envelope but still maintain a traditional and elegant almost retro feel.

My designs are for any woman that likes to have her own style and never settles for anything less than pure refined and individualistic style.”