Fashion is an individual statement..a designer enhances that individuality with his/her signature¦
Label NITYA BAJAJ celebrates WOMANHOOD¦the feminity, the elegance and the power of being a SHE¦
A NIFT graduate (New Delhi 2008) and one of the eleven finalists of the reality show LETS DESIGN1, I specialize in eveningwear and statement neckpieces.
The brand has been designing for various bollywood celebrities like Minissha Lamba, Prachi Desai, AnjanaSukhani, SonalChauhan, VidyaMalvade , Riyasen, Raimasen, KalkiKoechlin, ShibaniDhandekar, Gauhar Khan, PayalRohatgi, KanishthaDhankar, Mallika Haydon, Sonakshi sinha, Mugdha Godse and Vida Samadzai to name a fewâ€¦
MAY 2010 saw KalkiKoechlin wear our draped piece in Harpers bazaar followed by our accessories being used on the cover of GLORIA fashion magazine. Actress SONAM KAPOOR chose to wear our STATEMENT NECKPIECE on the cover of ace fashion magazine MARIE CLAIRE JULY2010.
Fashion magazines like Harpers bazaar, Elle, Cosmopolitan, Marie Claire, Femina, Hello, Hiblitz and Stardust have been very encouraging in promoting our eveningwear as well as our statement jewellery line.
During my internship with Orient Craft, one of the leading export houses, i had designed knitwear for brands like Zara, Abercrombie and Fitch, Next to name a few.
I have worked with designers like PrashantVerma, PawanSachdeva, Pam Mehta in Delhi and have handled creative styling and brand aesthetics for the multi-designer store-Kimaya, New Delhi.
I was one of the finalists of WILLS LIFESTYLE THE DEBUT in 2008.
As the label has an international appeal with the underlying thread of indian-ness, 2008 got us our first international buyer from LIBYA (which was an outright purchase) followed by buyers from AUSTRALIA and NEW ZEALAND.The brand has been handling personal clientele in Delhi,Mumbai, Chandigarh,Kolkatta and alot of NRI clients from UK,Australia,New Zealand, Dubai,Libya, UAE and Hongkong since past 5 years
Recently, a UK based accessory brand LABANTE has associated with us to do a special line of neckpieces for them.
JohnnyRocket, a world renowned jeweller has taken on the Nitya Bajaj range, which retails from £280 to £550 and incorporates abstracts including Swarovski crystals and assorted duke adornment techniques. Vanita Bagri, managing administrator of La Bante, said: Johnny Rocket is a brilliant jeweller and I feel it's the appropriate belvedere for the brand's jewellery to be seen. Clothes artist Elizabeth Lau has aswell best up the brand's Nitya Bajaj collar necklaces for its pop-up boutique in London's Carnaby Street, which will be accessible until Christmas. Gloucestershire based clothes banker Qetty Bang Bang has also requested a special range to be produced byNitya Bajaj to complement their collection.
JULY 2010, label NITYA BAJAJ has tied up with SWAROVSKI to do a special line of jewelry and crystallized clothes for them. Also participated in their Jewelry expo- EPCH. Surface texturing has always been a forte and playing with fabric has always been inspiring¦maintaining the feminity, we have always created interesting surfaces by using embroidery as texture and portrayed movement by drapery¦
The label represents multicultural, multifaceted lifestyles of women today, who believe in elegant, luxurious, timeless, effortless, piece of art as clothing¦the brand is synonymous with ethereal luxury¦
DELHI FBAR: Finale for a fashion event by BIG DADDY entertainment named FASHION FIESTA.
DELHI MANRE: Preview for TARAACHE ENTERTAINMENT.
LUDHIANA: Fashion preview for Gold souk,Ludhiana.
KOLKATA: Fashion Show and exhibition at the 'Saturday Club' in Kolkata for the launch of the brand MAYSAM
DELHI: Preview of the festive collection at Pepper, Chanakyapuri April 2011
DELHI: Associate designer for Karma Model Calendar followed by a fashion preview at Harem, garden of five senses, which was unveiled by FDCI president Suniel sethi himself.
DELHI: Fashion showcase with Shri Raj Mahal jewelers in collaboration with BEING HUMAN where Salman khan personally came to embrace the occasion and promote his forthcoming film READY.
DELHI: Associate designer for the product launch of NO MARKS- a special range of products for teens, youth and 25+.
KanishthaDhankar, Pantaloons Femina Miss India world 2011 was the showstopper (the brand ambassador) to unveil the special range.
DELHI: Associate designer for VLCC anti-pollution product range, where the models sashayed down in peach and aqua tones to personify the product categories. The event was graced by Vandana Luthra herself and actor Zarine Khan.
DELHI: Cosmopolitian OLIVE FLEE in association with the ace fashion magazine COSMOPOLITIAN. The Editor of the magazine selected few accessory designers to showcase their product ranges.
DELHI: participated in the SIGNATURE fashion party tour in JAIPUR where the models walked in specially designed eveningwear in the colors of the brand SIGNATURE to pay tribute to its regal presence.
DELHI: participated in the SIGNATURE fashion tour in DELHI, Florian where the models walked in specially designed resortwear in shades of white and orange to lay the main focus on the resort neckpieces!
MUMBAI: LAKME FASHION WEEK Summer-resort 2012 with ANJANA SUKHANI, GAUHAR KHAN, HAZEL KEECH, SHIBANI DHANDEKAR, VIDYA MALVADE and VIDA SAMADZAI as showstoppers wearing the collection graced the ramp.
PUNE: PUNE FASHION WEEK with ace designer VIKRAM PHADNIS and ABIL group where GAUHAR KHAN was the showstopper.
DELHI: designed resortwear for THE KINGFISHER CALENDER HUNT 2013
PUNE: participated in PUNE FASHION WEEK with Mugdha Godse as a showstopper.
DELHI: organized a fashion show as a mother and child initiative, where healthy and fit mothers of today graced the ramp with their kids wearing the designer collection and their kids portraying the miniature version of the same. This was also the launch of the miniature line.
Actor Elie Avram graced the ramp for the same.
DELHI: Finale designer for FEMINA STYLE DIVA CONTEST.
The girls were crowned in the same outfits by eminent jury members like Malaika arora khan, Ramola Bachchan, south film actor Tamanna, Tina Chatwal and Anupama Dayal to name a few.
MUMBAI: Private preview of summer collection named TROPICANA 2014 at VILLA 69 where TV personalities and participants for KHATRON KE KHILADI walked the ramp in support.
KARISHMA TANNA and KRITIKA KAMRA were the showstoppers. The special guests included Gauhar khan, Kushal Tondon, Nigar Khan, Pratiek Babbar, Karan Wahi, Karan Tacher, Sidharth Bhardwaj, Athiya Goni, Suved, Niketan, Mugdha Godse, Ranbir Shorey, Sanjeeda Sheik to name a few.