Sophisticated femininity, clever color combinations, and handpicked luxury Jacquards, cut to perfection accentuating the natural curves of the woman, embodies the DNA of the luxury ready to wear label ANAYA.
Founded by Sri Lankan born, FIDM (Fashion Institute of design and merchandising, Los Angeles) graduate, Chathuri Samaraweera in 2010, the brand got its first recognition when she won the International Young Fashion Entrepreneur award from the British Fashion council representing Sri Lanka in London Fashion week in 2010.
She recalls the advice given to her from Diane Pernet (Asvoff) after her presentation during London Fashion week, â€œYour designs reflects an aesthetic which strongly reflects the female form, you will do very well in the middle eastern market!â€ The following month, she packed her bags and moved to Dubai, convinced that its the right platform for her luxury evening wear line.
Season after season, coveted not only by celebrities, but by women of all ages, ANAYA continues to deliver to their customers beautifully crafted pieces which flaunts and flatters their curvaceous body. Her strength lies in knowing her customer, her body and what truly makes her look beautiful, maintaining a signature look which she keeps reinventing season after season carefully crafted in her own Dubai Based studio.
In 2012, Chathuri was featured in the â€œFortune Arabiaâ€ Magazine as one of the top five emerging regional designers and won the â€œFashion Designer of the year 2014â€ for Masala Magazine amongst the top Asian Designers in the region. She credits her self- funded business success to her background in business where she graduated with honors with a bachelor of Accounting and Finance from â€œMonash Universityâ€, Australia and stints at International Designers and such as BCBG Max Azia in Los Angeles.